Salou Sport: the New Benchmark for Sports Tourism in the Mediterranean

Salou. Costa Dorada. 23 January 2026. The Salou Sport brand, launched by the Salou Municipal Tourism Board, has been established to consolidate the municipality as the leading sports destination in the Mediterranean. This strategic positioning is built upon three pillars: elite infrastructure, a privileged climate, and an extensive calendar featuring more than 200 annual sporting events.

What is Salou Sport and what are its objectives?

The primary goal of Salou Sport is to combat tourism seasonality. By intensifying both internal and external promotion, Salou aims to attract professional and amateur athletes year-round. This strategy ensures a sustainable local economy and guarantees stable employment 365 days a year.

Salou Sport Event Calendar

Salou hosts some of the most prestigious national and international competitions across various disciplines:

• Motorsports: RallyRACC (Catalunya-Costa Daurada).
• Triathlon & Cycling: Challenge Salou Triathlon and Cycling Mussara Salou.
• Running: 10K Salou.
• Youth Sports: Mare Nostrum Cup, Salou Youth Cup, and the Costa Dorada Basket Cup.
• Other Disciplines: Windsurfing championships, padel tournaments, and professional sports training camps.

Economic Impact and Key Data

According to Pere Granados, Mayor of Salou and President of the Tourism Board, the sports sector is an economic engine with immense potential for the capital of the Costa Daurada:

• Visitor Volume: Salou currently records over 500,000 annual overnight stays directly linked to sports tourism.
• Infrastructure: The municipality offers high-level sports facilities and a commitment to constant innovation, while simultaneously supporting local clubs and homegrown talent.

International Promotion: Salou at FITUR

The Salou City Council recently leveraged its presence at FITUR—Spain’s premier international tourism fair—to promote the Salou Sport brand.

Specifically, within the FITUR Sports segment, Mayor Pere Granados participated in a high-level roundtable titled "Public investment in events and sports tourism: A vision of return and generated impact." He was joined by the Director General of Sports for the Government of Aragon and the Vice-Minister of Physical Activity and Sports for the Government of the Canary Islands.

About Salou Sport

To position and promote this new identity, the brand has launched several digital and visual tools:

• Official Web Portal: salousport.com
• Social Media: A dedicated Instagram channel providing visibility to the city's sports offerings
• Brand Identity: A modern, renewed logo representing Salou’s athletic DNA.

Salou Sport: the New Benchmark for Sports Tourism in the Mediterranean