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Salou / News / Salou

Hard Rock will make the new tourist center of Salou and Vila-seca

The company of the Seminola Indian tribe will create 2,100 jobs with this project.

Salou, La Pineda Playa-Vilaseca. Costa Dorada. 02 July 2017. The company Hard Rock International will be in charge of constructing the new Recreational and Tourist Center (CRT) between Salou and Vila-seca known as BCN World, since it is the only company that has submitted a project to the competition opened by the Generalitat de Catalunya Build hotels, a casino and a shopping center next to PortAventura World and Ferrari Land. In this way, the company owned by the American Indian Tribe Seminola prepares its disembarkation in Europe.

The Urban Development Plan (PDU) of the recreation center includes the construction of a single casino of at most 480,000 square meters, and buildings of up to 75 meters in height. It also provides for a phased implementation of the project.
The company is currently in the process of awarding the Generalitat competition, which has already opened the second envelope of the competition that has revealed more details about the tourist complex.

The first phase of the CTI complex will begin with the construction of a hotel of 100,000 square meters that will have a guitar shape and will have a capacity of 600 rooms. Next to this hotel there will be a space for concerts with a capacity of more than 15,000 people, where live performances will be enhanced.

In addition, the project will include the incorporation of a second hotel in collaboration with Port Aventura, aimed at a more familiar tourism with 500 rooms available. Regarding commercial, Value Retail will build a complex of 75 large brand stores in a 10,000 square meter area, similar to the Roca Village, which will also include restaurants and entertainment establishments such as theaters and convention centers.

To be eligible to build the new resort, Hard Rock has posted a bond of 3 million euros, which adds to the 2.5 million it deposited a year ago, when the process for the construction of the tourist center began.

The first phase, detailed above, has a budgeted investment of 600 million euros which will create around 2,100 direct jobs. It is estimated that the total investment of the construction of the tourist complex will amount to 2,000 million euros, which in the long run will generate an economic impact in the area of ​​more than 1.3 billion euros.

The mayor of Salou, Pere Granados, who attended the opening of the second envelope of the contest, says that "this is a very transversal tourism project because Hard Rock will take a very diversified tourism segment with a clear commitment to family tourism and with Different offers in leisure to part of the great casino ". For Granados "will generate a great tourist investment and wealth in the very important area with more than 2,000 direct jobs and positioning Salou as a reference in the tourist offer in leisure and seasonalising the tourist season."

Finally, the mayor said that "with Hard Rock Entertainment World, PortAventura World and Ferrari Land, Salou is positioned as the epicenter of attraction in leisure in Europe that can compete with Orlando.”

Melco and Peralada Group

The other competitors who opted for the project have finally given up. The Peralada Group have not been able to present themselves by resigning one of its partners in Malaysia, Genting. For its part, the Chinese group Melco has chosen to concentrate on building a tourist complex in Cyprus, which is why it has bought its participation in the Cypriot project to Hard Rock.
The Seminole Tribe Inc.

In 2007 the Seminole Tribe Inc. (Seminole Tribe Inc.) Indian company bought the multinational Hard Rock, after entering with a participation in 2004 coinciding with the opening of the Seminole Hard Rock Hotel and Casino in Hollywood and in Tampa. Currently, the company has 200 cafes in 68 cities around the world, 23 hotels and 11 casinos also distributed all over the globe. The first hotel in Europe was built in Ibiza in 2013 and the second in Tenerife in 2017, but the project of Salou and Vilaseca also includes the first casino of the multinational in the European continent.

The multinational Hard Rock was born in 1971 in London, when the North Americans Isaac Tigrett and Peter Morton created a cafeteria to eat the best hamburger that they did not find in the British capital. The first Hard Rock Cafe in the United States was built in 1982 in Los Angeles and from there began its expansion around the world when in 1998 opened its first hotel resort in Bali.
The Florida Seminole tribe is one of the Indian tribes federally recognized by this American state since 1957. In 1975 it entered the gambling business and currently manages 6 Indian reservations, some of which have casinos and gambling dens. They also run other major citrus and livestock businesses in the United States. Only in the reserves managed it is estimated that generate 12,000 jobs.
The government of the tribe destines the benefits of all these businesses to the health and education of its members, and among its most important principles, they explain, they defend the authenticity, independence and protection of the planet.

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