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Salou / News / Leisure

The Costa Dorada is promoted in southern France

Tarragona. Costa Dorada. During April, the Provincial Tourism Office, along with nine municipalities of the Costa Dorada has conducted an advertising campaign in southern France. The hand of French tour operators have been made forfeit Flash actions to publicize the area, offers vacation packages in different media. With the aim of reaching a local audience, as is the South of France, and to support the marketing, in this case the French tour operator Flash forfeit during the month of April the Board of Tourism Tarragona has conducted an advertising campaign in various media in this area by the French brand Costa Dorada. This action has had the participation in the campaign offices and municipal tourism boards of Cambrils, Salou, Vila-seca. La Pineda Beach, Torredembarra, Tarragona, El Vendrell Hospitalet de l'Infant, Mont-Roig and Playa del Camp.Miami Calafell. Prior to the summer season, this campaign aims to influence the choice of holiday destination for people of southern France. For this reason the various media chosen to carry out the publicity campaign to promote the Costa Dorada have been incorporated into concrete offers of vacation packages offered by tour operator Flash Fixed municipalities participating in this action. Thus, in addition to publicize the tourism of the Costa Dorada and municipalities also support the marketing strategies of a year that has marked the Tourist Board of Tarragona. The campaign was planned to have a presence in print, radio and specialized web pages, in order to cover the south of France. Thus, reports have been made with general information about the Costa Dorada and the municipalities participating in the support of the press Dépêche du Midi, Ballads & Weekend supplement daily and 20 minutes. The actions carried out in radio issuer South Radio, wedges with specific and generic town in the Costa Dorada of 20 seconds duration. Finally, actions have focused on Internet banner that redirect visitors to a microsite that contains several sites with information on the Costa Dorada information of general interest, links to websites of municipalities participating in the campaign and can make reservations and learn about vacation packages that are ready to Flash forfeit the Costa Dorada. Where portals are conducted on the supplement Ballads & Weekend, the newspaper La Dépêche du Midi and of Okipi, besides the Flash Pass portal.  

Tags: costa dorada, calafell, leisure, sports acitivades, town festival, nightlife, party, drink, go drinking, partying
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