Salou opens to new markets and promotes as a golf destination

Salou. Costa Dorada. March 12, 2013. The Salou Tourist Board (PMT) has included in its Action Plan for 2013 and a clear strategic line of work respect to golf tourism, giving maximum exposure and response to major events taking place in the complex Mediterranean Beach & Golf Community. As Councillor for Tourism, Benet Presas is very important to encourage this type of event because it attracts professional golf, putting the Gold Coast as the leading golf destination in Catalonia. "The golf tourism helps to spread the season, focusing between March and June and September to mid-November, attracted more than one type of visitor who made a financial outlay usually higher than the average tourist who visits us, "said Press. But if for some other important fact is that the "new quality products, such as golf, improve and diversify our offer, leading to our destination much more attractive and competitive at the same time." This strategy of promoting Salou as a golf destination involves several actions, including, most recently focusing on the participation in the PGA Championship, a group of 38 European associations of professional golfers from 30 different European countries comprising approximately 21,000 professionals who are leaders. This event is one of the most important events of European professional golf calendar took place last weekend from 1 to 3 March to Lumine. This year the tournament was attended by 70 pairs of trainers from national teams in Europe. But the action plan designed by the PMT goes beyond promoting destination Salou golfer such as collaboration Golf Destination guide to the general public in the UK and Irish created with the help of Turespaña and its office in Ireland. Ireland currently has about 500,000 practitioners have 430 courses and golf clubs. This year, the PMT will also collaborate on the content of the Guide Association Gold Coast Golf and Pitch & Putt is preparing the second edition with renewed content and images that will be released this year on the occasion of the Fair IGTM that be held from 11 to 14 November to PortAventura Convention Centre and is one of the most important fairs worldwide that course expected to attend the majority of tour operators in the world of golf, tour operators, 350 courses representing more than 65 countries.

Sabor Salou, the gastronomic fair on the Costa Daurada