Shopping Salou, Salou all year

Salou. Costa Dorada. 18 November 2014.
Salou promoting all year as a commercial center, leisure and restoration is the goal of the campaign 'Shopping Salou' jointly promote Shopkeepers Association of Entrepreneurs of Salou i (Aces) and the council of the municipality.

The campaign, developed with different actions in summer and winter, but with a common bond, wants to stress that Salou is an upscale shopping center, open all year, and consists of trade promotional activities by distributing Salou graphic and advertising material (brochures and signage in the OPIS, public spaces and facilities), and the distribution of a few shopping bags with the slogan "buy in Salou", which contains the image of the campaign and 8 printed motifs why buy in Salou.

"The consumer, both of Salou and outside, have to see that the city has a wide range of deals from all sectors," said the Councillor for Economic Promotion, Reyes Pino, referring to trade, catering and services which are concentrated in Salou. For its part, the mayor of Salou, Pere Granados, stressed the high level of collaboration between the city and the private sector in order to "create a trademark and identifying an image that promotes our commercial and economic fabric between visitors and people throughout the year. "

Juli Vilaplana, president of ACES, announced that strengthening the promotional campaign of winter, the association conducts a viral campaign with the slogan "I like to shop" where desires of potential customers is collected.
The ACES has about 200 partner institutions, as detailed president, most of which are companies and permanent establishments that operate throughout the year. Keep in mind that in Salou, as a tourist town with notable differences between winter and summer, an important part of commercial fabric is only seasonal, an imbalance that is to attenuate the campaign Salou Shopping remarking that 'throughout the year, everything you need is in Salou 'as highlighted Juli Vilaplana.

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