Salou. Costa Dorada. 29 February 2012. Salou is promoted in a 'road show' actions by Russia in Rostov-on-Don, Samara, Kazan and St. Petersburg in conjunction with the tour operator Tez Tour and the Tourist Board of the Province of Tarragona and Cambrils Tourist Board and Vila-Seca, La Pineda beach. This 'road show', as explained by Councillor Benet Presas was intended to combine efforts to promote the region, municipalities, and especially of the hands of local entrepreneurs to display the charms of the area of ​​the Costa Daurada so powerful in this market as is Russian. "From Salou we wanted to participate in a very active since priority is generating more and better flow with the market and rise above the level of knowledge of Salou," said Councillor Benet Presas. And the promotional activity is focused in a very powerful industrial areas of the country that also have all of them with weekly direct flights to Barcelona. Attended this event Salou opts for a clear interaction between employers, the TTOO Tez Tour, in addition to several participating hotels, representing 70% of extra-Salou and PortAventura and with other official bodies as the Council and councils. "Joining is important synergies with both the private and public sectors. We must give full support to employers in the area of ​​these promotional activities organized by one of the most important Russian tour operators in these four cities that cover a metropolitan area of ​​4 million inhabitants and where our action is one of the first because our competitors have not worked the area, "he insisted. The action, in fact, intended to convey to the public professional a better understanding of the source area in order to further increase sales and marketing channels. Should be noted that in 2011 Russian tourists stood third in volume of foreign visitors arrive, what to Salou, translated into figures, raise to 52% market share of foreign tourists being First the UK with 33% in France with a 24% second and third, Russia with 17% but with a clear upward trend expected for this year. Remember that it is not the first time Salou supports an action of this kind since 2007 in conjunction with Tez Tour was a journey promo for the cities of Riga, Vilnius and Kaunas, while in 2010 he conducted a presentation and promotion of Salou on Ukrainian market, especially in Kiev, and in 2011 he repeated the action in the Baltic cities.

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