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Salou / News / News

Salou recorded over 7 million nights during the 2014 season

The state tourism, English and Russian, in first place in Salou

Salou. Costa Dorada. 10 November 2014. The season 2014 is closed in Salou with more than 7 million overnight stays, according to the statement presented by the Tourism Department of the capital of the Costa Dorada, an organization that has evaluated the positive figures since initially it was anticipated that the season could be looser.

In relation to the 2013 season, the 2014 figures represent less than 300,000 overnight stays, but despite the decline in absolute numbers, Councilman salouense Tourism, Benet Presas, considers it necessary to make a positive reading of the results achieved. The devaluation of the ruble, which has seen a decline of 3% of Russian tourism, and a slight drop of a point of British tourism could explain the decline in absolute numbers, which could not compensate for the Spanish tourism, despite having grown two points in relation to 2013.

The Spanish tourism (38%), followed by the UK (18%) and Russian (15%) are the most active markets in Salou, followed by France (15%) and the Netherlands, Belgium, Ireland and Germany.
As for Russian tourism, although percentage registered a fall of 3%, continuing a majority of Salou choosing to spend their holidays in the Spanish state, and according to detailed Benet Presas, this cyclical decline not involve a decrease in promotional activities Salou in eastern countries to continue to capture this market, and even twenty years ago when you are working.

Salou, a prominent leader

Salou is the second tourist destination in Catalonia, only behind Barcelona and in direct competition with Lloret de Mar, positions that are measured, among other things, because it is the second recipient Salou town in Catalonia from the tourist rate. Rate, according to the council Benet Presas, did not affect the absolute number of overnight stays, but 'not good tourism levy more taxes.' Recall that the income from the tourist tax is intended primarily to promote tourism and also in the case of Salou, this promotion is done in coordination with other neighbors and towns of great tourist importance such as Cambrils and La Pineda Vila-seca.

As for the 2015 season, Salou emerging markets continue to work as Kazakhstan and Azerbaijan, also "promote actions working as seasonal segments and markets sports and family tourism, senior tourism, educational tourism and tourism getaway and close in low season" according to the Mayor of Salou, Pere Granados, who has praised the work done both from the Tourist Board and by the private sector, a task that allows Salou continuously maintained in prominent positions of leadership, both catalan level in Spain.

Tags: salou, 2014 tourist season, season finale, tourist occupancy salou, benet presas, pere granados, tourism costa dorada
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